钱交了、单锁了、承诺却没了？极氪「食言」购置税兜底，数百车主怒斥「言而无信」

Core Viewpoint - The adjustment of the new energy vehicle purchase tax policy from full exemption to a 5% tax rate starting January 1, 2026, has led to significant dissatisfaction among customers of Zeekr, particularly regarding the company's failure to honor its tax subsidy promises [2][4][19]. Group 1: Tax Policy Changes and Customer Reactions - Starting January 1, 2026, the purchase tax for new energy vehicles will be halved, increasing costs for consumers by approximately 5% of the vehicle price, which translates to around 10,000 yuan for vehicles priced over 200,000 yuan [2][4]. - Zeekr had previously launched a "cross-year purchase tax subsidy" program, promising to cover the tax if orders were locked by December 31, 2025, but later retracted this commitment, offering only points as compensation instead [2][3][6]. - Many customers, feeling deceived, have formed groups to demand the original tax subsidy, expressing frustration over the company's change in policy and lack of communication [3][8]. Group 2: Customer Complaints and Company Response - Numerous customers have reported issues with Zeekr's sales practices, where they were pressured to pay the final amount without seeing the vehicle, raising concerns about the company's integrity [6][7]. - Customers have expressed dissatisfaction with the compensation offered, which they view as inadequate compared to the promised tax subsidy [8][14]. - The company has not provided a clear response to these complaints, leading to further frustration among affected customers [3][14]. Group 3: Broader Implications for Zeekr - In 2025, Zeekr's total sales reached 224,133 units, a mere 1% increase year-on-year, falling short of the 300,000 unit target set at the beginning of the year [17]. - The company is undergoing significant restructuring, having merged with Geely and delisted from the NYSE, which raises questions about its operational stability [17][18]. - Zeekr is also involved in a 2.314 billion yuan lawsuit against a battery supplier over quality issues, further complicating its operational challenges [18][19].