金价波动牵动终端市场,周生生开年调价

Core Viewpoint - The rise in international gold prices has activated the precious metals sector in the capital market and has quickly transmitted to the consumer end, leading to price adjustments by major jewelry brands in China [1] Group 1: Price Adjustments by Jewelry Brands - On January 6, the well-known jewelry brand Chow Sang Sang announced price increases for certain gold jewelry items, with increases ranging from 200 to 1500 yuan, becoming the first major domestic gold jewelry brand to publicly adjust prices in 2026 [1] - Chow Sang Sang's official price for 24K gold jewelry has reached 1387 yuan per gram, which is an increase of 42 yuan within just six days since the beginning of the year [1] - Other brands such as Chow Tai Fook, Lao Feng Xiang, and Lao Miao Gold have also maintained high prices in the range of 1389 to 1390 yuan per gram [1] Group 2: Market Trends and Consumer Behavior - The price adjustment by Chow Sang Sang is not an isolated incident but a necessary response to the fluctuations in gold prices, which have seen a cumulative increase of nearly 70% since 2025 [1] - As gold prices continue to rise, it is expected that other major gold jewelry brands like Lao Feng Xiang and Chow Tai Fook will follow suit with price adjustments, indicating that the gold jewelry consumption market is entering a "price upcycle" [1] - Consumer preferences are shifting towards smaller, high-design products to lower purchase costs while still meeting personalized needs, alongside a strong demand for investment gold bars and small gold nuggets, which are becoming a "ballast" in family asset allocation [1]