“电竞+”探索乡村振兴新路径

Group 1 - The core theme of the event is the integration of esports with rural development, showcased through the "King of Glory Annual Championship" held in Jinjiayao Village, Ninghai County, Zhejiang [1] - The event featured 32 teams competing in intense 5V5 matches, attracting over 1,000 participants and achieving a total online viewership exceeding 300,000, with a peak attendance of 63,000 for a single match [1] - Jinjiayao Village has hosted over 10 themed esports events throughout the year, enhancing the esports experience with professional commentary and mobile communication support [1] Group 2 - To capitalize on the event's popularity, Jinjiayao Village launched the "Yin You" market, which attracts over 1,000 visitors per event, featuring an immersive AI experience area that has become a focal point for visitors [2] - The esports events have driven a 300% year-on-year increase in local dining consumption, leading to the emergence of new businesses such as "Esports Courtyard" and "Sister Er's Noodle Shop," providing income opportunities for local residents [2] - The "Esports Courtyard" aims to create an ecosystem of event-driven traffic, experiential consumption, and talent incubation, while "Sister Er's Noodle Shop" has become a popular spot for participants and visitors [2] Group 3 - The local government plans to deepen the "esports plus" integration strategy by introducing national-level events and VR/AR technology projects, linking with surrounding cultural tourism resources to enhance rural revitalization [3] - The esports event not only showcases the vibrancy of rural areas but also explores a new path for revitalization through community engagement and participation [3]