两部门：网络交易平台经营者不得强制或者变相强制平台内经营者按照其定价规则 以低于成本的价格销售商品或者提供服务

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation and the National Internet Information Office aim to standardize the rules governing online trading platforms, ensuring fair practices and protecting the rights of all parties involved in online transactions [1][3]. Group 1: General Principles - The regulations are designed to regulate the formulation, modification, and execution of platform rules, maintaining order in online transactions and protecting the legal rights of all parties involved [3][4]. - Online trading platform operators must adhere to principles of openness, fairness, and justice in their rule-making processes [4][5]. Group 2: Platform Rules and Responsibilities - Platform rules include service agreements, management rules for operators, transaction and dispute resolution rules, personal information protection rules, and intellectual property protection rules [4][5]. - Operators are required to manage the entry and exit of platform participants and ensure compliance with quality assurance, consumer rights protection, and data security [4][5]. Group 3: Restrictions on Operators - Operators are prohibited from imposing unreasonable restrictions on the independent business activities of platform operators, such as forcing them to bear refund responsibilities or participate in promotional activities [1][13]. - Operators cannot compel platform participants to sell goods or services below cost, which disrupts market competition [1][13]. Group 4: Consumer Rights Protection - The regulations prevent operators from excluding or limiting consumer rights, such as the right to choose products or services and the right to seek compensation [15][30]. - Operators must not set different prices for the same goods or services under the same trading conditions without consumer knowledge [15][31]. Group 5: Supervision and Compliance - Market supervision and internet information departments are tasked with overseeing the formulation, modification, and execution of platform rules, ensuring compliance with the regulations [17][33]. - Operators are encouraged to publish annual compliance reports regarding their platform rules and to engage in self-assessment [17][36].