HUYA(US:HUYA) Huan Qiu Wang·2026-01-07 02:48Core Insights - The mobile game "Goose Duck" officially launched its full platform public beta on January 7, 2023, co-published by Huya and Kingsoft Shiyou, achieving over 20 million pre-registrations before launch and topping various app store charts [1][3] - The game maintains a high rating of 9.6 on the TapTap platform, making it one of the most anticipated social deduction games of the year [1][3] Product Development - "Goose Duck" focuses on "authentic IP restoration and localized innovation," retaining classic gameplay while optimizing for mobile user social and casual needs [3] - The public beta includes new player guidance and a "single-player map run" mode to lower entry barriers, along with new exclusive characters and a variety of original outfits and interactive expressions [3][5] Marketing and Distribution - Huya leverages its strong ecosystem to provide targeted user engagement, live streaming, short video distribution, and extensive marketing efforts for "Goose Duck" [4] - The game features a live streaming event with popular game streamers and esports teams, alongside a promotional collaboration with Haidilao to enhance online and offline engagement [4] Future Plans - The game management team aims to continuously optimize the product based on player feedback and expand collaborations with streamers and event formats to build a robust player community and ensure long-term IP operation [5]