2026美通社新传播年度论坛将于1月在沪举办

Core Insights - The 2026 PR News Annual Forum will return on January 15, 2026, in Shanghai, focusing on the theme "Reconsidering and Reshaping the Future of Intelligent Communication" [1] - The forum aims to gather industry wisdom to explore transformative paths and future opportunities in the communication sector, reflecting a shift from traffic acquisition to mental engagement in business communication [1] - The event will feature prominent speakers from media, top brands, industry associations, and academic institutions, discussing cutting-edge trends and sharing practical experiences in the era of intelligent communication [1] Agenda Highlights - Keynote speeches will cover topics such as the wisdom revolution in communication, the role of PR as a trusted growth engine in the intelligent communication era, and the challenges and opportunities for media in this new landscape [2] - Roundtable discussions will address the future of communication in 2026 and strategies for brand globalization in the context of cultural upgrades and new paradigms driven by AI [2] - Confirmed speakers include notable figures from various organizations, such as Zhao Jia from Yicai Media, Lv Dapeng from the China Public Relations Association, and Wang Jia from PR Newswire China [2]