红色关键词搜索暴涨460%！分期乐商城数据透视2026开年消费新动向

Group 1 - The core viewpoint of the article highlights a strong start to the national consumption market in 2026, driven by the implementation of the "2026 Consumption Boost Special Action," which has unleashed significant domestic demand potential [1][5] - During the double holiday period, the Fenqile Mall reported impressive performance, with a surge in searches for "red" keywords and a dramatic increase in sales of warm clothing and heaters, indicating a recovery in consumer spending at the beginning of the year [1][5] - The search volume for keywords related to red products, such as "red underwear" and "red outfits," increased by over 460%, while the transaction amount for warm clothing rose by 406.36% year-on-year [1][5] Group 2 - The demand for warm products has been significantly influenced by the cold weather in various regions, with the transaction amount for heaters skyrocketing by 1495.23% and order volume increasing by 480.41% [1][5] - The jewelry and beauty sectors also saw heightened activity, with jewelry orders increasing by 63.70% year-on-year and transaction amounts rising by 151.22% during the promotional period [2][7] - The Fenqile Mall's data reflects the consumption vitality of Generation Z, who prioritize self-indulgence and are reshaping market supply structures with their preferences for domestic brands and emotional value [2][7] Group 3 - The Vice President of Lexin, Yan Shu, stated that Fenqile Mall is focused on the young consumer market and aims to meet diverse consumption demands through a richer product supply and better service experiences [3][7] - The company plans to continue responding to consumption boost policies and actively contribute to the high-quality development of consumption throughout the year [3][7]