LENOVO GROUP(HK:00992) Xin Lang Cai Jing·2026-01-07 03:08Group 1 - Lenovo has become the official partner for the FIFA Men's and Women's World Cups in 2026 and 2027, marking its first global partnership with the World Cup and a significant breakthrough in sports marketing [1][3][5] - The collaboration will provide comprehensive smart devices and technology solutions, including personal computers, workstations, servers, storage devices, and IT infrastructure services for the World Cup [3][7] - This partnership highlights Lenovo's leading position in the global technology sector and its strategy to enhance brand international influence through major sports events [5][7] Group 2 - The partnership reflects the deep integration of technology and sports, as modern World Cup events heavily rely on advanced IT support for operations, data analysis, video assistant referee systems, media broadcasting, and fan interaction experiences [5][9] - The upcoming World Cup is expected to attract up to 7 million live spectators and billions of television viewers, making it one of the most successful World Cups in history [3][7]