海外时尚媒体：老铺黄金正在颠覆奢侈品故事

Core Insights - Laopuhuang is redefining the luxury consumption system by leveraging Chinese classical culture, traditional craftsmanship, and timeless products, moving away from the Western luxury reliance on logos and celebrity endorsements [1][2] Sales Performance - In the first half of 2025, Laopuhuang experienced a sales growth of 249% and a net profit increase of 291%, with an average store efficiency of 459 million yuan [1] - Laopuhuang's single-store sales are estimated to be approximately twice that of Cartier and three times that of Van Cleef & Arpels [1] - Rothschild predicts that Laopuhuang will surpass Richemont's revenue in the Chinese market by 2025 [1] Market Positioning - Laopuhuang has successfully created new demand by breaking free from traditional luxury narratives, focusing on cultural heritage and innovative luxury experiences [2] - The brand has transitioned from a "craft revivalist" to a "market leader," introducing unique techniques such as "gold inlaid with diamonds" and "golden enamel" that enhance the aesthetic appeal of gold products [2] Emotional Value - Core products like the "Cross Vajra" and "Gourd" resonate with emotional consumption trends, providing a unique emotional premium that is difficult to replicate [2] - The emotional premium is identified as a significant and stable source of value in the luxury goods universe [2] Retail Experience - Laopuhuang emphasizes a cultural belonging experience in its retail spaces, contrasting with traditional luxury retail by offering knowledgeable interactions rather than aggressive sales tactics [3] - The store environment is designed to reflect a scholarly atmosphere, enhancing customer engagement through shared knowledge about craftsmanship and cultural significance [3] Cultural Narrative - Laopuhuang's rise is framed as a profound narrative about cultural sovereignty and the redefinition of luxury, positioning Chinese brands on the global luxury stage for the first time [3]