新华视点丨冰雪经济：热潮之下的产业深耕与未来展望

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting participants from 33 countries and regions, including 2,227 professional athletes and skiing enthusiasts [3][6]. - The ice and snow economy has shown promising growth, with the first month of the new snow season indicating a strong start, driven by various experiences from northern snowfields to southern indoor snow venues [6]. Group 2: Infrastructure and Policy Support - The expansion of transportation networks, such as the upcoming Shenyang-Baicheng high-speed railway, will integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating easier travel for tourists [9]. - Policy initiatives at both national and regional levels, including new snow holiday policies and free entry measures, are designed to make ice and snow sports more accessible, thus stimulating market demand [11]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive economic chain that includes clothing, accommodation, transportation, and entertainment, thereby driving growth in related industries [13]. - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ongoing extension of the industry chain laying a solid foundation for the ice and snow economy [15]. Group 4: Future Development - Experts suggest leveraging technology to simulate real ice and snow experiences year-round, enhancing the emotional and athletic value of the ice and snow economy beyond seasonal limitations [17]. - Establishing a long-term cultural IP for ice and snow sports is essential for sustaining momentum and transcending seasonal and spatial constraints [17].