Core Insights - Beijing Chaoyang Heshenghui announced a record-breaking performance for 2025, achieving sales exceeding 8.5 billion yuan, with a year-on-year revenue increase of nearly 15% [1] - The daily foot traffic reached nearly 230,000, marking a new high since its opening in 2017, indicating strong growth in both customer flow and revenue [1] Group 1: Operational Efficiency - Heshenghui effectively manages a large daily foot traffic of over 100,000, with peak periods approaching 200,000, by ensuring smooth operations in safety, hygiene, and facility load [1] - The integration of property management and IT digital operations, along with efficient collaboration across human resources and financial systems, is fundamental to Heshenghui's stable performance [1] - The location's accessibility to various demographics, including tourists, students, and local residents, is strategically leveraged to enhance customer experience [1] Group 2: Customer Engagement - Heshenghui fosters strong customer loyalty and emotional connections through both online and offline interactions, transforming complaints into constructive feedback for continuous improvement [2] - The implementation of special services and facilities for different customer groups, such as luggage storage and exclusive discounts for students, enhances the overall customer experience [1] Group 3: Brand and Asset Management - As a key brand under Hesheng Group, Heshenghui not only contributes to revenue but also exemplifies the company's operational capabilities and brand value [3] - The continuous upgrade of space and business formats, including the introduction of diverse retail options and innovative dining experiences, increases customer engagement and dwell time [3] - Heshenghui serves as a "live advertisement" for Hesheng's light asset model, providing strong credibility for brand partnerships and management expansion [3] Group 4: Strategic Transformation - Heshenghui represents a critical step in Hesheng Group's strategic shift from a traditional developer to an urban operator, providing stable cash flow and brand premium despite market fluctuations [4] - The success of Heshenghui is rooted in a replicable and sustainable business operation system, emphasizing long-term commitment to redefining the value logic of commercial real estate [4]
北京朝阳合生汇85亿元业绩印证“运营即竞争力”