Core Insights - The attractiveness of Chinese electric vehicles (EVs) in Portugal is on the rise, with increasing market acceptance among consumers [1] Market Trends - In the first 11 months of 2025, pure electric vehicles accounted for 22.9% of new car registrations in Portugal, nearing the 25% share of gasoline vehicles and significantly higher than the 5.7% share of diesel vehicles, indicating a rapid shift towards electric mobility [1] - BYD led the Portuguese electric vehicle market with 645 registrations in November 2025, representing a substantial year-on-year growth of 119.4% [1] - The total registration of BYD electric vehicles in Portugal reached 4,477 units in the first 11 months of 2025, marking a 90.5% increase compared to the same period in 2024 [1] Competitive Landscape - Tesla remains the leader in annual cumulative registrations in Portugal, but the gap with Chinese electric vehicle brands is narrowing, indicating a shift from being an alternative option to becoming a significant force in the Portuguese automotive market [1] - A senior executive from the Salvador Caetano Group, one of Portugal's largest dealership groups and a representative of several Chinese EV brands, highlighted that Chinese electric vehicles excel in quality, technology, design, and cost-effectiveness [1] Consumer Preferences - Portuguese consumers are increasingly choosing Chinese electric vehicles due to their appealing design, competitive ownership costs, and high value-for-money configurations [1] - The growing acceptance of Chinese electric vehicles is also enhancing the attractiveness of other emerging brands in the Portuguese market [1] Industry Impact - The performance of Chinese electric vehicle brands reflects their technological competitiveness and their growing role in shaping sustainable mobility in Portugal, providing more choices, innovation, and affordability for consumers [1]
通讯|在葡萄牙,中国电动汽车吸引力持续上升