两部门:平台不得强制经营者以低于成本的价格销售商品、承担退款不退货等售后责任等;不得大数据“杀熟”、不得利用平台规则减免自身责任
Mei Ri Jing Ji Xin Wen·2026-01-07 04:17

Core Viewpoint - The newly released "Regulations on the Supervision and Management of Rules for Online Trading Platforms" aims to standardize the formulation, modification, and execution of platform rules, maintain order in online transactions, and protect the legitimate rights and interests of all parties involved in online trading [1]. Group 1: Responsibilities of Online Trading Platforms - The regulations emphasize the responsibilities of online trading platforms in formulating, modifying, and executing platform rules, including obligations for information disclosure, public consultation, and establishing complaint channels [2]. - Specific requirements are outlined for ensuring information, network, and data security, as well as protecting the rights of platform operators and consumers [2]. - Platforms are prohibited from imposing unreasonable restrictions on operators' business activities or consumers' rights through platform rules [2]. Group 2: Enforcement and Regulatory Mechanisms - The regulations call for enhanced collaboration between market supervision and cybersecurity departments, establishing mechanisms for information sharing and joint assessments [3]. - Platforms are encouraged to publish compliance reports and engage in self-assessments or third-party evaluations to ensure adherence to the regulations [3]. Group 3: Transparency and Fairness in Rule Formulation - Online trading platforms must prominently display platform rules on their websites and applications, ensuring easy access for operators and consumers [9]. - The content of platform rules should be clear and understandable, with significant terms highlighted to protect the rights of users [10]. - Platforms are required to solicit public opinions on rule changes and must document and respond to feedback appropriately [11][12]. Group 4: Consumer and Operator Rights Protection - The regulations prohibit platforms from unreasonably limiting the rights of consumers or imposing excessive fees and penalties on operators [21][28]. - Platforms must ensure that any changes to rules do not adversely affect consumers' rights, particularly regarding membership services [21][32]. - Operators and consumers must be informed of their rights and have access to effective dispute resolution mechanisms [15][21]. Group 5: Legal Responsibilities and Penalties - Non-compliance with the regulations can result in penalties, including fines ranging from 10,000 to 100,000 yuan for various violations [27][41]. - The regulations outline specific behaviors that could lead to administrative penalties, emphasizing the importance of adherence to the established rules [39][40]. Group 6: Implementation Timeline - The regulations will come into effect on February 1, 2026, providing a timeline for platforms to adjust their practices accordingly [33].

两部门:平台不得强制经营者以低于成本的价格销售商品、承担退款不退货等售后责任等;不得大数据“杀熟”、不得利用平台规则减免自身责任 - Reportify