访问量超71万人次！“泉城骑行”小程序激发骑行热情

Core Insights - The "泉城骑行" mini-program has successfully engaged 164,000 users and achieved over 710,000 visits since its launch on May 20, 2022, serving as a digital link between urban scenery and cycling enthusiasts [1] - The program simplifies the process of finding and registering for cycling events, enhancing user convenience and efficiency [1] - The initiative aims to promote the city as a "Bicycle City" and has introduced the first "non-face-to-face event" in the province, the "泉城骑行"全民积分赛, allowing citizens to enjoy a more intelligent and fun cycling experience [1] User Engagement and Features - The mini-program fosters a competitive yet social atmosphere among users, transforming individual cycling into an interactive activity [2] - Users can earn points through cycling, with a structure that awards 1 point for every 5 kilometers on recommended routes and 1 point for every 10 kilometers on free rides, leading to over 20,000 redemption instances [2] - Daily active users have reached over 3,000, indicating a growing engagement level among participants [2] User Experience and Interaction - The mini-program caters to a diverse user base, from students to retirees, by offering various services that meet different cycling preferences [3] - New interactive features such as "随手拍" for sharing experiences and feedback enhance user participation and community interaction [3] - A dedicated feature allows users to generate personal cycling statistics, which can be shared on social media, adding to the enjoyment of the cycling experience [3]