打造国际知名滨海康养旅居目的地！青岛印发三年行动方案

Core Viewpoint - The Qingdao Municipal Civil Affairs Bureau, in collaboration with multiple departments, has issued a three-year action plan (2025-2027) to accelerate the high-quality development of the health and wellness tourism industry, aiming to establish Qingdao as a leading coastal health and wellness destination by 2027 [1][3]. Industry Development Path - The plan outlines a clear development path for the industry over the next three years, focusing on leveraging Qingdao's unique resources such as mountains, sea, springs, cities, bays, and islands [3]. - By 2027, the city aims to cultivate five leading enterprises with regional competitiveness, establish 15 wellness tourism demonstration bases, and create 10 high-quality specialty products [3][4]. Policy Support and Resource Management - The wellness tourism industry will be integrated into the "14th Five-Year" plan for the development of aging services and elderly care systems in Qingdao, with a comprehensive layout strategy [3]. - A city-wide resource survey will be conducted to create databases for marine, thermal spring, and forest resources to support industry development [3]. - Policy incentives will include priority land use for projects, phased payment of land transfer fees, tax reductions, and financial services [3][4]. Product Innovation and Service Supply - Qingdao will promote the integration of traditional wellness sectors such as seaside resorts, thermal springs, and traditional Chinese medicine with new projects like "wellness + medical care" and "thermal spring + therapy" [4]. - New products will be developed, including cruise tourism, anniversary wellness experiences, and art therapy, leveraging the city's coastal and mountainous resources [4]. Market Development and Brand Building - The city plans to strengthen market entities by attracting leading enterprises, supporting local brand upgrades, and nurturing small and micro enterprises in niche markets [4]. - A wellness tourism community will be established to enhance resource integration and standard setting, while promoting combined wellness and tourism packages [4]. - The brand strategy will focus on creating a "1+N" brand cluster centered around "Mountain and Sea Wellness, Vibrant Qingdao," with sub-brands for marine wellness and thermal resorts, utilizing both online and offline marketing channels [4].