Xin Lang Cai Jing·2026-01-07 04:51Core Viewpoint - Citigroup's research report indicates that Pop Mart's long-term strategy focuses on products, content, community, and IP protection, aiming to establish LABUBU as a sustainable IP [1] Group 1: Strategic Focus - The diversified IP strategy is expected to enhance the company's ability to withstand risks associated with single IP cycles and stimulate new demand [1] - Licensing business is anticipated to deeply connect with all consumer segments, potentially becoming another revenue growth engine for Pop Mart [1] Group 2: Future Outlook - By 2026, the company is expected to achieve breakthroughs in IP diversification, product innovation, and cross-sector monetization to support sustained growth [1] - Citigroup maintains a "Buy" rating with a target price of HKD 415 [1]