剑指大数据“杀熟”等 中国两部门出新规加强平台监管

Core Viewpoint - The Chinese National Market Regulation Administration and the National Internet Information Office have jointly issued new regulations to enhance the supervision of online trading platforms and live e-commerce, targeting issues such as "price discrimination" through big data and false advertising in live streams [1][2]. Group 1: Online Trading Platform Regulations - The "Regulations on the Supervision and Management of Online Trading Platforms" focuses on the responsibilities of platform operators, emphasizing the need to avoid unreasonable restrictions on the autonomous operations of platform operators [1]. - The regulations prohibit platforms from imposing unreasonable fees, penalties, or damages, and from using platform rules to limit consumer rights or unfairly increase consumer responsibilities [1]. Group 2: Live E-commerce Regulations - The "Supervision and Management Regulations for Live E-commerce" delineate responsibilities for four key entities: platform operators, live stream operators, live marketing personnel, and service agencies for live marketing [2]. - Live stream operators are required to ensure information disclosure, verify the identities of actual operators and marketing personnel, manage live stream interactions in real-time, and conduct pre-compliance reviews [2]. - The regulations also establish clear prohibitions against false advertising, commercial defamation, and the sale of illegal goods or services by live marketing personnel and their service agencies [2].