太突然，宜家中国宣布：关闭7家商场，将从规模扩张转向精准深耕！中国区增长失速，公司加码低价策略

Group 1 - IKEA China announced the closure of seven offline locations starting February 2, 2026, including stores in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin [1] - The company will shift its strategy from large-scale expansion to focused development, with plans to open over ten small stores in key markets like Beijing and Shenzhen within the next two years [3] - IKEA's sales growth in China has declined from 17% in 2021 to 6.5% in 2023, significantly lower than emerging markets like India (31%) and Southeast Asia (22%) [4] Group 2 - In the 2024 fiscal year, IKEA China's revenue dropped to 11.15 billion yuan, a decrease of nearly 1 billion yuan compared to the previous year, and down nearly 30% from its peak of 15.77 billion yuan in 2019 [4] - The company plans to invest 160 million yuan in the 2026 fiscal year to offer over 150 lower-priced products, focusing on bedroom and kitchen items [5] - IKEA's low-price strategy aims to meet current consumer demands and has been effective in increasing visitor numbers and sales, with 80% of the supply chain being sourced locally [5]