Core Insights - IKEA China will cease operations at seven offline locations starting February 2, 2026, following a comprehensive review of existing customer touchpoints [1] - The company aims to shift from expansion to focused development, with plans to open over ten small stores in key markets like Beijing and Shenzhen over the next two years [3] - IKEA China will enhance its online presence and invest in existing stores to improve customer and employee experiences [3] Financial Performance - From fiscal years 2021 to 2023, IKEA China's sales growth declined from 17% to 6.5%, lagging behind emerging markets like India (31%) and Southeast Asia (22%) [4] - In fiscal year 2024, IKEA China's revenue dropped from 12.07 billion yuan to 11.15 billion yuan, a decrease of nearly 1 billion yuan, representing a nearly 30% reduction from the peak of 15.77 billion yuan in 2019 [4] - IKEA's global revenue for fiscal year 2024 was 41.864 billion euros, down 5.5%, with net profit falling 46.5% to 806 million euros [4] Strategic Initiatives - IKEA China plans to invest 160 million yuan in fiscal year 2026 to offer over 150 lower-priced products [5] - The company will introduce more than 1,600 new furniture and home products, 23 limited edition series, and over 50 food items in the upcoming fiscal year [5] - The focus will be on affordable bestsellers, particularly in bedroom and kitchen categories, with an emphasis on mattresses and kitchenware [5]
宜家中国宣布：关闭7家商场！中国区增长失速 公司加码低价策略
Mei Ri Jing Ji Xin Wen·2026-01-07 05:51