不得强制商家“仅退款”“运费险” 专家解读网络交易平台新规

Core Viewpoint - The newly announced "Regulations on the Supervision and Management of Online Trading Platform Rules" by the State Administration for Market Regulation and the National Internet Information Office aims to establish clear responsibilities for platform operators in formulating, executing, and managing rules, effective from February 1 [1][5]. Group 1: Responsibilities and Regulations - The regulations require platform operators to create a comprehensive and effective rule management system to ensure fair execution and proper dispute resolution [1]. - The rules cover service agreements between platform operators and users, as well as various trading and governance rules, which are essential for maintaining order in the online trading market [1][5]. Group 2: Prohibitions on Platform Practices - The regulations prohibit platforms from forcing merchants to adopt "only refund" policies or mandatory value-added services like shipping insurance, which can increase costs for merchants [6][8]. - Platforms are also barred from imposing unreasonable fees on merchants, including duplicate charges or fees for services not rendered [10]. Group 3: Transparency and Fairness - The regulations emphasize the need for transparency in rule-making, requiring platforms to publicly solicit opinions when formulating or modifying rules and to document the rationale for any opinions not adopted [11][12]. - Platforms must ensure that rules are easily accessible and understandable for both merchants and consumers, addressing issues of clarity and visibility [11]. Group 4: Dispute Resolution and Consumer Protection - The regulations mandate that platforms provide clear reasons when taking actions against merchants, such as warnings or service terminations, and must offer convenient channels for appeals [14]. - In handling disputes, the regulations aim to balance the burden of proof between consumers and merchants, addressing concerns about dishonest consumer behavior [16].