剑指大数据“杀熟”，网络交易平台规则监管新规重磅落地

Core Viewpoint - The release of the "Regulations on the Supervision and Management of Online Trading Platforms" aims to standardize the rules set by online trading platforms, ensuring the protection of the rights of both operators and consumers in the digital marketplace [1][5]. Group 1: Regulatory Framework - The new regulations impose clear requirements on platforms regarding the formulation, modification, and execution of their rules, including obligations for information disclosure, public consultation, reasonable transition periods, and the establishment of complaint channels [1][2]. - Platforms are required to create a communication and negotiation mechanism for significant rule changes and a dispute resolution mechanism to ensure transparency and fairness in rule changes [1]. Group 2: Consumer and Operator Protection - The regulations include a "negative list" that prohibits platforms from imposing unreasonable restrictions on operators' business activities, charging unreasonable fees, or limiting consumer rights [4]. - Specific prohibitions include the use of platform rules to exempt platforms from liability, impose excessive consumer responsibilities, and practices like "price discrimination" based on data analytics [4][5]. Group 3: Enforcement and Compliance - The regulations enhance enforcement collaboration between market regulation and cybersecurity departments, establishing mechanisms for information sharing and joint assessments [4]. - Platforms are encouraged to publish compliance reports and engage in self-assessments or third-party evaluations to promote industry self-discipline [5]. Group 4: Industry Impact - Analysts suggest that the new regulations represent a deepening and refinement of regulatory oversight in the platform economy, addressing previous imbalances where platforms held excessive power over merchants and consumers [5]. - The regulations aim to foster a fairer, more transparent, and legally compliant online trading environment, shifting the focus from mere traffic growth to enhancing user experience and compliance [5].