用手艺干好“头等大事”

Core Viewpoint - The article highlights the journey of Anna, a Scottish expatriate who established a men's barbershop in Shanghai, capturing the essence of entrepreneurship in a foreign land and the evolving barbershop culture in the city [2][3]. Company Overview - Anna opened her first barbershop, Doc Guthrie's Barbershop, in 2015 on Kangding Road, becoming one of the first foreign-operated men's barbershops in Shanghai [3]. - The barbershop quickly gained popularity among both foreign and local men due to its understanding of customer needs and the unique service it provided [3]. - After relocating to Julu Road, the new location attracted more foot traffic and a vibrant community atmosphere, enhancing the business's visibility [3]. Industry Insights - The barbershop culture in Shanghai has seen significant growth over the past decade, with various themes and styles emerging, leading to increased competition [4]. - Despite the competitive landscape, Anna's barbershop maintains a distinct identity, focusing on genuine customer interactions rather than elaborate marketing strategies [4]. - The recent trend of hairstyles, such as the "wolf tail," reflects a blend of nostalgia and modernity, showcasing the evolving preferences of male customers [5]. Cultural Significance - The barbershop serves as a bridge for cultural exchange, allowing expatriates and locals to connect through shared experiences and services [5]. - Anna's personal story and the inspiration behind the barbershop's name reflect a deep connection to family heritage and the aspirations of immigrants in Shanghai [4].