二手车市场这么火爆，为什么你的车还是卖不出好价？

Core Insights - The article discusses the current state of the used car market in China, highlighting the disparity between reported car value retention rates and actual selling experiences for individual sellers [20][24]. - It emphasizes the role of platforms like Guazi in bridging the gap between buyers and sellers, enhancing transaction efficiency and trust [27][29]. Group 1: Used Car Value Retention - The 2025 used car value retention report indicates that traditional fuel vehicles, particularly from brands like Toyota and Honda, maintain strong value, with three-year retention rates above 65% [18][19]. - In contrast, electric vehicles (EVs) like the Xiaomi SU7 show a one-year retention rate of 91.78%, while some luxury brands struggle, with models like BMW i3 retaining only about 45% [18][19]. Group 2: Market Dynamics - The used car market is experiencing high activity, with over 11.2 million vehicles exchanged through trade-in programs from January to November 2025, and a peak used car transfer rate of 33.1% in October 2025 [19][20]. - The disparity in selling experiences arises from the complex transaction structure, where 84% of used cars do not sell directly to individual buyers but go through intermediaries like dealerships [24][25]. Group 3: Challenges in Selling - Individual sellers often face challenges due to a lack of trust and transparency in personal-to-person transactions, leading to lower offers from dealers compared to expected market values [26][25]. - The article notes that selling directly to individuals can be inefficient due to limited exposure and geographical constraints, making it difficult for sellers to reach potential buyers willing to pay higher prices [26][27]. Group 4: Role of Guazi - Guazi plays a crucial role in eliminating geographical limitations, allowing sellers to reach a broader audience, with over 100 million users engaging on the platform daily [27][29]. - The platform enhances trust through comprehensive vehicle inspections and transparent pricing based on real transaction data, enabling competitive bidding between individual buyers and professional dealers [29][30]. Group 5: Underestimated Vehicles - Certain categories of used cars, such as EVs, high-end luxury vehicles, older cars, and niche models, are often undervalued in traditional markets but can achieve fair market prices through Guazi's platform [30][31]. - The article provides examples of individual sellers who successfully sold their vehicles at higher prices than local dealers offered, thanks to Guazi's nationwide reach and intelligent pricing systems [33][34]. Group 6: Future Outlook - As the trend of vehicle trade-ins continues, the pricing capabilities and efficiency of platforms like Guazi will significantly impact how sellers maximize their vehicle values [35].