《四海中医》第一季：以影像架设中医药全球对话新桥梁

Core Insights - Traditional Chinese medicine (TCM) is poised for historic global development opportunities by 2025, supported by the World Health Organization's push for traditional medicine integration into public health systems and legislative efforts in regions like the EU and ASEAN to expand market access for TCM [1] - The documentary series "Four Seas TCM" premiered on November 1, 2025, generating significant international interest and interaction, with over 2.6 billion online engagements, setting a new benchmark for the international dissemination of TCM culture [3][7] Group 1: Global Expansion of TCM - TCM is being standardized and internationalized, with new TCM centers established in countries along the Belt and Road Initiative, and successful completion of Phase III clinical trials for herbal products like Dan Shen Pian in the U.S. [1] - The documentary "Four Seas TCM" features a three-pronged approach of documentary, new media dissemination, and international events, showcasing TCM's cultural integration across various regions including Asia, Europe, and the Americas [3][4] Group 2: Audience Engagement and Cultural Dialogue - The Z generation has emerged as a core audience for TCM, with nearly 90% of engaged users being from the Z and Y generations, and over 80% holding university degrees, indicating a strong recognition of TCM culture among young, educated demographics [7] - The documentary emphasizes a narrative that fosters cross-cultural dialogue, focusing on the holistic approach of TCM rather than merely its technical aspects, allowing diverse audiences to find resonance with TCM practices [4][9] Group 3: Educational and Practical Impact - The documentary has been integrated into international exchange curricula at institutions like Beijing University of Chinese Medicine and Hong Kong Baptist University, highlighting its role as an educational resource for TCM [11] - The trade value of Chinese herbal products is projected to reach $8.38 billion in 2024, with service trade becoming a new growth engine, as evidenced by the establishment of international companies and overseas cultivation bases for TCM products [13] Group 4: Future Directions and Innovations - The documentary explores the intersection of TCM with modern technology, particularly in regions like Silicon Valley, where practitioners with strong tech backgrounds are investigating TCM's principles through contemporary scientific methods [14][15] - The dynamic adaptation of TCM to local contexts is illustrated through examples from Indonesia, where local herbs are integrated into TCM practices, showcasing TCM's evolving nature as a living system [17]