小红书内测笔记付费功能:创作者可直接向读者收费,一篇长文价格1-199元不等
Mei Ri Jing Ji Xin Wen·2026-01-07 07:02

Core Insights - Xiaohongshu has quietly launched an internal test for a "paid note" feature, allowing creators to charge readers for valuable content [1] Group 1: Paid Content Features - The paid content model includes three main methods: 1. High-definition original image downloads for visual creators, allowing users to pay for high-quality, watermark-free files [2] 2. Single note paid reading, where authors can set a free preview percentage and charge a fee (e.g., 9.9 yuan) to unlock the full content [2] 3. Paid unlocking of note collections, suitable for serialized content, where users can pay once to access an entire series after a free preview [2] Group 2: User Participation and Testing - The paid note feature is currently invitation-only, with a low entry threshold for creators: a minimum of 100 followers, no violations in the last 90 days, and verified identity [2] - Some creators have reported receiving invitations for the internal test, indicating a selective rollout [2] Group 3: Market Context and User Feedback - Xiaohongshu's move is seen as a response to the paid web literature market, with previous initiatives in 2024 to explore user reading and payment habits [5] - The platform has over 300 million monthly active users and 120 million daily active users, indicating a significant potential audience for paid content [5] - User reactions to the paid feature are mixed, with some expressing concerns over pricing while others are open to paying for quality content [6]

小红书内测笔记付费功能:创作者可直接向读者收费,一篇长文价格1-199元不等 - Reportify