小红书内测笔记付费功能：创作者可直接向读者收费 一篇长文价格1-199元不等

Core Viewpoint - Xiaohongshu has quietly launched an internal test for a "paid note feature," allowing creators to charge readers for valuable content, indicating a shift towards monetizing user-generated content on the platform [1][4]. Group 1: Paid Note Features - The paid note feature includes three main charging methods: high-definition original image downloads, single note paid reading, and paid unlocking of note collections [1]. - Creators can set a trial reading ratio for single notes, allowing readers to access a portion for free before paying a fee (e.g., 9.9 yuan) to unlock the full content [1][4]. - The paid unlocking of note collections is designed for serialized content, where users can pay once to access an entire series after a few chapters are available for free [1]. Group 2: User Participation and Testing - The paid note feature is currently invitation-only, with participation requirements including a minimum of 100 followers and no violations in the past 90 days [1]. - Creators interested in the feature must fill out an application that includes their Xiaohongshu nickname and previous monetization experiences [4]. Group 3: Market Context and User Response - Xiaohongshu's move is seen as a response to the growing paid content market, with a user base of over 3 billion monthly active users and 1.2 billion daily active users as of June 2024 [4]. - User reactions to the paid feature are mixed, with some expressing concerns over pricing while others are open to paying for quality content [5]. - Comparisons have been made between Xiaohongshu's paid feature and Zhihu's paid membership service, indicating potential competition in the paid content space [5].