Zhong Guo Zhi Liang Xin Wen Wang·2026-01-07 07:11Industry Overview - The domestic automotive market is entering a new phase with a surge in new car launches in January 2026, driven by policies such as a 50% reduction in new energy vehicle purchase tax and mandatory standards for electric vehicle energy consumption [1] - Major automakers are implementing promotional strategies to boost consumer interest, leading to increased market activity [1] New Model Launches - The 2026 Xiaopeng P7+ will be launched on January 8, featuring 104 experience upgrades and a 36% renewal of key components, maintaining a family-style coupe design [2][4] - The interior of the P7+ includes a new instrument panel design, upgraded technology features, and a new 29-inch HUD display [4] - The P7+ offers both pure electric and range-extended versions, with a maximum range of 725 km for the pure electric version and a combined range of 1550 km for the range-extended version [6] Competing Models - The Xiaopeng G7 Super Range will also launch on January 8, featuring a sleek design and a maximum range of 1704 km, addressing consumer concerns about charging anxiety [6][9] - The 2026 Dongfeng Honda HR-V will be available in two versions, focusing on performance and comfort, with a 1.5T engine producing 134 kW and 240 N·m of torque [11] - The 2026 BYD Qin L DM-i and Qin PLUS DM-i will enhance their electric range to 210 km, featuring the latest Dilink 6.0 system and advanced driving assistance [12] Premium Segment - The all-new Audi Q5L will be launched on January 15, with a price range of 313,000 to 385,000 yuan, featuring a complete redesign for a more dynamic appearance [12][14] - The Q5L will be equipped with a 2.0TFSI engine, offering two power versions with maximum outputs of 150 kW and 200 kW [16] Budget-Friendly Options - The 2026 Chery Ice Cream will launch on January 10, offering two exterior design options aimed at enhancing user convenience and comfort [16][20] - The Wuling Xingguang 560, a new rugged SUV, will be launched in January, featuring a robust design and multiple powertrain options, including fuel, hybrid, and electric [21][23]