Jin Rong Jie Zi Xun·2026-01-07 07:11Core Insights - The annual JD PLUS membership event will launch on January 7, featuring a "super co-branded card" offering significant discounts and additional benefits for members [1][8] - JD PLUS members have saved nearly 30 billion yuan over the past decade, highlighting the program's focus on user needs and cost-saving benefits [4][6] Group 1: Membership Benefits - The "super co-branded card" will be available for 298 yuan, providing benefits worth nearly 1200 yuan, including various subscription services and a gift of cherries [1][8] - On January 8, JD PLUS members can access a "lifestyle service package" with new services such as car maintenance and ultrasonic dental cleaning, redeemable with points [3] - Members can receive a total of 1345 yuan in super subsidy coupons, which can be used on various purchases, enhancing the value of the membership [10][12] Group 2: User Experience and Savings - Over 70% of surveyed users consider JD PLUS membership the most cost-effective option, particularly among price-sensitive consumers [6] - In 2025, JD PLUS members saved an average of over 150 yuan through free service redemptions, with over 1.8 billion instances of coupon redemptions for food delivery [6][4] - A notable case includes a member in Chongqing who saved 504,000 yuan in a year through various membership benefits, setting a record for annual savings [6] Group 3: Brand Collaborations and Ecosystem - JD PLUS has established partnerships with over 1200 well-known brands across various sectors, enhancing the membership's value through diverse lifestyle privileges [14] - The program has integrated services from over 600 external brands, covering dining, travel, and entertainment, thereby expanding its reach and user engagement [14] - The membership primarily attracts high-value users concentrated in economically developed regions, contributing to brand loyalty and growth potential for JD [13]