冰雪经济：热潮之下的产业深耕与未来展望

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting 2,227 professional athletes and skiing enthusiasts from 33 countries and regions [3][7]. - The ice and snow economy achieved a strong start in the first month of the new snow season, with activities ranging from northern snowfields to southern indoor snow venues, indicating a growing interest in ice and snow experiences [6][7]. Group 2: Transportation and Policy Impact - The expansion of transportation networks, including the completion of the Shenyang-Baihe high-speed railway by 2025, is expected to integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating travel and enhancing regional connectivity [9]. - Policy initiatives at the national and regional levels, such as new snow holiday policies and free admission measures, are bridging the psychological gap between ice and snow activities and the general public, stimulating market demand [12]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive chain that includes clothing, accommodation, transportation, entertainment, and dining, thereby driving growth in multiple related industries [14]. - According to the "China Ice and Snow Industry Development Research Report," the scale of China's ice and snow industry is projected to exceed 1 trillion yuan by 2025, supported by the continuous extension of the industry chain [15]. Group 4: Future Development - To overcome seasonal limitations and ensure sustainable high-quality development, the industry must leverage technology to simulate real ice and snow experiences year-round and establish long-term cultural IPs that transcend seasonal and spatial constraints [15]. - The transformation of "cold resources" into a "hot industry" is being driven by the interplay of increased traffic, extended consumption, and industrial upgrades, highlighting the potential for growth in the ice and snow economy [17].