好评中国｜“国补”新政落地，澎湃消费市场“一池春水”

Group 1 - The new round of consumer goods replacement subsidy policy has been effectively implemented nationwide, significantly boosting market confidence and activity as evidenced by increased foot traffic in electronics and automotive sectors [1] - The policy focuses on major durable goods such as home appliances, automobiles, and digital products, with specific subsidy conditions aimed at promoting green and low-carbon consumption [1] - Data shows that during the first two days of the New Year holiday, Hebei province's sales of home appliances and digital products reached 590 million yuan, while Ningbo's automotive sales grew by 25.9% year-on-year, indicating the policy's effectiveness in countering consumer hesitation [1] Group 2 - The 2026 consumer goods replacement policy aims to enhance the coverage and impact of subsidies on key consumer goods, shifting from short-term stimulation to long-term consumption upgrade and industrial transformation [2] - The subsidy scope for home appliances is concentrated on essential items like refrigerators and washing machines, ensuring broad accessibility and strong industry chain effects [2] - The inclusion of smart wearable and home products in the subsidy program signals a clear policy direction encouraging the production of greener, smarter, and higher-quality products, which is expected to drive innovation and investment in manufacturing [2] Group 3 - The implementation of the "National Subsidy" policy emphasizes the need for effective execution and strong guarantees, allowing local authorities more autonomy to adapt the central policy to local conditions [3] - A total of 62.5 billion yuan in special long-term bonds has been allocated to support the policy, ensuring timely funding for the upcoming consumption peak during the Spring Festival [3] - Measures to combat fraudulent practices and enhance subsidy accessibility are in place, aiming to create a transparent and efficient policy environment that benefits consumers and stimulates economic growth [3]