奇瑞的 2025：出海领航，破局向上！

Core Insights - Chery Group announced its 2025 performance, achieving total vehicle sales of 2.806 million units, a year-on-year increase of 7.8%, with exports reaching 1.344 million units, up 17.4% [1][3] - The company is transitioning from a traditional automaker to a "global high-tech ecological group," focusing on multi-brand collaboration, technological advancements, and global ecological construction [3][21] Sales Performance - Total vehicle sales reached 2.806 million units, with a 7.8% increase year-on-year [1] - Export figures hit 1.344 million units, marking a 17.4% increase, with December exports alone at 144,400 units, up 46.8% [1] - Cumulative exports reached 5.85 million units, setting a record for Chinese automakers [1][11] Multi-Brand Strategy - Chery's multi-brand strategy focuses on precise market penetration rather than simple brand addition, with significant contributions from various brands [4] - The Chery brand sold 1.7009 million units, while the Tiggo 8 series maintained its position as the top-selling fuel mid-size SUV in China for nine consecutive years [4] - The new iCAR brand targets younger consumers, achieving sales of 97,000 units, while the collaboration with Huawei's Zhijie brand sold 90,500 units [4] Technological Advancements - Chery's core technologies are moving from concept to market, with the Kunpeng super performance hybrid system becoming a key competitive advantage [5][7] - The company emphasizes user experience over mere technical specifications, which has contributed to a 54.9% increase in new energy vehicle sales [7][12] - Chery's safety technologies exceed national standards, with vehicles designed to withstand extreme conditions [14][16] Globalization Efforts - Chery has moved beyond simple vehicle exports to establishing localized ecosystems, entering 15 European countries and achieving a 240% increase in sales in the EU and the UK [8][20] - The company has set up 16 KD factories globally, creating a comprehensive supply chain that includes R&D, manufacturing, logistics, and finance [8] - By 2025, Chery's overseas user base reached 5.43 million, accounting for nearly 30% of its total global users [20] Future Outlook - 2025 marks a pivotal year for Chery, transitioning from a traditional automaker to a global high-tech ecological group, with plans for 26 overseas R&D centers [21][23] - The company aims to leverage its multi-brand strategy, technological depth, and global ecological framework to navigate the evolving automotive landscape [23]