突然宣布，关闭7家门店！

Core Viewpoint - IKEA China announced the closure of seven stores as part of its strategic transformation to build a more resilient foundation for future business growth [4]. Group 1: Store Closures - IKEA China will cease operations at seven locations, including stores in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin, starting February 2, 2026 [1]. - Customers in these cities can continue to access IKEA products and services through other nearby stores and various online platforms [3]. Group 2: Strategic Transformation - The decision to close stores is part of IKEA's ongoing evaluation and optimization of its business portfolio, channel layout, and operational structure globally [4]. - IKEA aims to enhance customer experience by maximizing the efficiency of each square meter of commercial space through transformation, closures, or the addition of business units [4]. Group 3: Market Focus - China remains a key strategic market for IKEA, with the company planning to shift from scale expansion to targeted development [5]. - IKEA will focus on Beijing and Shenzhen as key markets, with plans to open over ten small stores in the next two years, including new locations in Dongguan and Tongzhou [6]. - The company will continue to strengthen its online presence and invest in existing stores to improve the shopping experience for customers and the working environment for employees [6].