当人工智能遇上健康管理 健康险风险减量能否破局

Core Insights - The insurance industry is transitioning from traditional financial compensation models to a customer-centric service model, focusing on risk reduction through proactive health management [1][4] - The establishment of the Ping An Health Management Company marks a significant step in integrating health management services with health insurance, aiming to enhance customer engagement and reduce claims [1][2] Group 1: Industry Trends - The aging population and diverse health needs are driving the transformation of traditional insurance models, necessitating a shift towards proactive health management [1][4] - Health management services are becoming standard in health insurance products, even in basic insurance offerings, indicating a broader industry trend towards integrated health services [2][3] Group 2: Company Developments - In the first half of 2025, Ping An Health's health management services generated service revenue of 159 million yuan, serving over 4.8 million clients, reflecting a year-on-year growth of 21.4% [2] - China Pacific Insurance established a subsidiary focused on health management, aiming to meet the needs of high-end clients through innovative health services [3] Group 3: Challenges and Opportunities - The transition from passive claims to active health management is crucial for the sustainability of health insurance, with a focus on reducing claim rates and increasing customer retention [4][5] - Despite the recognized importance of health management, low user awareness and service utilization rates remain significant challenges for the industry [5][6] Group 4: Technological Integration - The integration of artificial intelligence (AI) in health management is seen as a key driver for improving service delivery and efficiency, with potential applications in personalized health interventions [6][7] - The Chinese government is promoting the use of AI in health management to enhance service capabilities and improve public health outcomes [6][7]