宜家中国：将关闭7家商场 新开超10家小型门店

Core Viewpoint - IKEA China is restructuring its store layout by closing seven large stores and opening over ten smaller ones, marking a significant step in its transformation process in China [1] Group 1: Store Closures - IKEA China will close seven large stores, including locations in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin, effective February 2, 2026 [1] - This decision follows a comprehensive review and assessment of existing customer touchpoints [1] Group 2: New Store Openings - The company plans to shift from large-scale expansion to targeted development, focusing on key markets such as Beijing and Shenzhen [1] - Over ten small stores will be opened in the next two years, including the Dongguan store in February 2026 and the Tongzhou store in Beijing in April 2026 [1] Group 3: Online and Existing Store Investments - IKEA China will continue to enhance its online presence and invest in existing stores to improve the shopping experience for customers and the working environment for employees [1] Group 4: Company Background - IKEA began its procurement operations in China in the 1960s and opened its first store in 1998 [1] - Currently, IKEA operates 41 offline customer touchpoints, three proprietary digital channels, and two flagship e-commerce platforms, reaching over 1 billion consumers [1]