Sou Hu Wang·2026-01-07 08:02Core Viewpoint - The home appliance industry is facing challenges in traditional retail efficiency and customer experience, prompting Haier Smart Home to transform its stores into digital outlets to enhance service and operational efficiency [1][2]. Group 1: Challenges in Traditional Retail - Traditional retail stores have long struggled with low operational efficiency, high customer acquisition costs, and fragmented customer experience [2]. - Haier Smart Home is addressing these challenges by building intelligent retail stores based on digital AI capabilities, aiming for integrated, intelligent, and platform-based operations [2]. Group 2: Digital Store Transformation - The transformation involves integrating the entire process from product selection, design, transaction, delivery, to settlement on a single platform, significantly improving store operational efficiency [2]. - Digital stores have already covered nearly a thousand brand stores, leading to tangible benefits, including a 27.2% increase in overall customer satisfaction [2]. Group 3: Performance Metrics - The integrated operation of digital stores allows for the consolidation of online and offline traffic, enhancing user conversion and repurchase rates [2]. - From January to June 2025, digital stores generated 526,400 business opportunities, resulting in a retail conversion of 1.49 billion yuan [2]. Group 4: Future Implications - The shift towards digital stores may signify a new beginning for the home appliance retail industry in the AI era, focusing on the essence of service in retail [3].