合生商业：从“开发”到“运营” 多业态协同韧性生长

Core Insights - The commercial real estate industry in 2025 is characterized by the rise of the experience economy, revitalization of existing assets, and deepening ecological collaboration, with the company’s commercial operations serving as a strategic pillar providing stable cash flow and profit support [1] Group 1: Business Performance - The company demonstrates robust growth across multiple business lines, including shopping centers, office buildings, hotels, and apartments, achieving a high-quality development performance [2] - The shopping center segment, as the core engine, shows strong brand value with significant sales figures, such as nearly 8.5 billion yuan in sales and over 41 million visitors at the Beijing Chaoyang shopping center, making it the top shopping center in Beijing [2] - The company has introduced over 265 new brands in its shopping centers, focusing on matching regional consumer demands and enhancing the "first store economy" [5] Group 2: Operational Strategy - The company emphasizes sustainable commercial vitality by focusing on customer value extraction and ecological collaboration, aligning with the industry trend of transitioning from developers to operators [1][5] - In the office and commercial property sector, the company achieved over 90% leasing rates and 100% occupancy in key projects, reflecting excellent asset management and customer service capabilities [3] - The company’s hotel and apartment business has gained market recognition through service quality upgrades and meticulous operations, exemplified by the successful hosting of a national sports event [3] Group 3: Innovative Practices - The company is committed to creating unique commercial scenes by integrating local culture and ecology, enhancing cultural recognition and consumer emotional resonance [4] - The operational strategy includes over 20 upgrades in hardware and services, focusing on enhancing customer experience through detailed and emotional engagement [5] - The company’s light-asset expansion model has shown stability and value-adding capabilities, acquiring seven light-asset projects in high-potential cities, which is expected to generate stable management fees and performance-sharing income [6] Group 4: Long-term Vision - The company’s approach to deepening operations with a long-term perspective and user-centric innovation in scenes and content is key to building lasting competitiveness [6] - By creating meaningful connections and vibrant commercial spaces, the company is actively contributing to urban consumption vitality and cultural richness, embodying the evolution of modern commercial spaces from transaction venues to lifestyle hubs [6]