点燃湾区年味！媒体+“吉字号”新春年货节亮点抢先看

Core Insights - The event "Ji Zi Hao" New Year Goods Festival will take place in Shenzhen, showcasing high-quality livestock products from Jilin province, aimed at enhancing cultural exchange and consumer experience in the Guangdong-Hong Kong-Macao Greater Bay Area [6][7][9]. Group 1: Event Overview - The festival will be held on January 9-10, 2026, at the Poly Cultural Square in Nanshan District, Shenzhen [27][28]. - The theme of the event is "Livestock Quality Products, Shared in the Bay Area," featuring products such as Jilin venison, premium beef and lamb, and ginseng eggs [8][9]. Group 2: Collaboration and Participation - The event is organized by the Jilin Provincial Animal Husbandry Management Bureau and the Jilin Provincial Government Office in Shenzhen, with participation from nine leading companies in the livestock sector [11][14][15]. - Featured products include fresh meats, processed foods, and health products, showcasing Jilin's "Million Head Beef Cattle Project" and "Bambi Deer Billion-Level Industry" [16][17]. Group 3: Experience and Engagement - The festival will offer an immersive experience with performances, cooking demonstrations, and a marketplace for traditional New Year goods [20][22][23]. - Activities include a showcase of Jilin's culinary delights and interactive games to engage attendees [21][22]. Group 4: Media Integration - The event will leverage a "Media + Industry" model, collaborating with platforms like Xiaohongshu to enhance the connection between production and sales [24][25]. - A brand story sharing session will feature young entrepreneurs from Jilin discussing the journey from farm to table, highlighting innovation in Jilin's livestock industry [25][26].