冰雪经济一线观察丨共赴“冰雪之约” 冰雪经济持续升温

Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with projected leisure visitors reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1] Group 1: Industry Growth - The unique climate conditions in northern regions are fostering the development of ice and snow landscapes, sports, and related industries [2] - The popularity of ice and snow activities is rising, with various projects and equipment industries expanding, and southern regions also experiencing ice and snow enjoyment [2] Group 2: Regional Developments - Multiple snow venues in Hangzhou have opened, attracting numerous visitors with diverse and age-appropriate activities [2] - In Shanghai, the first ice rink on the river has opened, enhancing winter sports and attracting tourists with the city's night scenery [2] - Sichuan's Wawushan scenic area is creating immersive cultural tourism experiences and launching a winter ice and snow carnival to deepen connections with visitors [2] - The snow scenery in Nanchuan District, Chongqing, has become a popular winter tourism destination for locals and nearby residents [2]