新华视点｜冰雪经济：热潮之下的产业深耕与未来展望

Core Viewpoint - The winter tourism market in China is experiencing a significant boost due to diverse ice and snow cultural tourism activities, enhancing consumer vitality during the winter season [2]. Group 1: Event Highlights - The 24th China Changchun Jingyuetan Vasa International Ski Festival commenced on January 4, 2026, attracting participants from 33 countries and regions, including 2,227 professional athletes and skiing enthusiasts [4][6]. Group 2: Economic Impact - The ice and snow economy in China achieved a strong start in the new snow season, with activities ranging from northern snowfields to southern indoor ski venues, indicating a growing interest and participation in winter sports [8]. - The ice and snow consumption is evolving from a single ticket economy to a comprehensive chain covering clothing, accommodation, transportation, tourism, shopping, and entertainment, driving growth in multiple sectors such as equipment manufacturing and tourism services [15]. Group 3: Infrastructure and Policy Support - The first driving force for increased traffic comes from the continuously expanding transportation network, with the Shenyang-Baicheng high-speed railway expected to connect Changbai Mountain to the North China "4-hour tourism circle" by 2025, facilitating regional travel [11]. - Policy initiatives at the national and local levels, including new snow holiday policies and free admission measures, are enhancing public engagement with ice and snow sports, transforming them from niche experiences to mainstream activities [13]. Group 4: Industry Development - According to the "China Ice and Snow Industry Development Research Report," the scale of China's ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ongoing industry chain extensions laying a solid foundation for the ice and snow economy [17]. - The development of a long-term ice and snow cultural IP and the use of technology to simulate real ice and snow experiences are essential for sustaining engagement beyond seasonal limitations [20].