剑指平台“仅退款”“会员降权” 网络交易平台新规出台

Core Viewpoint - The article discusses the recent release of the "Network Transaction Platform Rules Supervision and Management Measures" by the State Administration for Market Regulation and the National Internet Information Office, aimed at regulating the rules of online transaction platforms to protect the rights and interests of all parties involved in online transactions [1][2]. Group 1: Key Aspects of the New Regulations - The regulations focus on enhancing transparency in platform governance by requiring platforms to publicly disclose rule-making and modification processes, ensuring participation and awareness of merchants and consumers [1][2]. - The regulations emphasize fair execution of rules, including the establishment of complaint rights and dispute resolution mechanisms to prevent arbitrary enforcement and abuse of rules [2][3]. - The regulations specifically prohibit unreasonable restrictions on merchants' autonomy, excessive fees, and penalties, aiming to protect the rights of both merchants and consumers [2][3]. Group 2: Implementation and Communication - The regulations mandate continuous public disclosure of platform rules, requiring clear and accessible content, with specific timelines for public notice before rule implementation [3]. - Platforms are required to solicit public opinions on rule changes and must provide justifications for any opinions not adopted, ensuring transparency in the decision-making process [3]. - The regulations encourage regular communication and consultation with stakeholders to gather feedback on rules that significantly impact various parties [3][4].