中央网信办：将加大对恶意营销信息处置力度

Core Viewpoint - The State Administration for Market Regulation and the National Internet Information Office have announced measures to address issues in online transactions, including malicious marketing, internet water armies, and personal privacy breaches [1] Group 1: Regulatory Measures - The Central Internet Information Office will strengthen the management of marketing and sales information content, guiding online transaction platforms to enhance management in key areas such as product descriptions, user reviews, search recommendations, and account information [1] - A list of non-compliant products will be compiled, and clear definitions of illegal marketing behaviors will be established to combat fabricated scenarios and unethical marketing practices [1] Group 2: Combatting Internet Water Armies - A long-term governance mechanism for internet water armies will be established in collaboration with multiple departments, focusing on organized activities such as score manipulation, review control, follower increase, and fraudulent transactions [1] - Increased efforts will be made to address malicious marketing information, targeting four main issues: malicious false staging, dissemination of false information, violations of public order and morals, and illegal traffic marketing [1] Group 3: Personal Information Protection - The relevant departments will conduct a series of special actions for personal information protection, addressing typical issues related to the illegal collection and use of personal information in common services and daily scenarios, such as apps, smart terminals, vending machines, and QR code ordering [1]