连续三年稳健增长 上汽奥迪2025年零售同比增23%

Core Insights - SAIC Audi reported a retail sales figure of 47,258 units for the year 2025, marking a 23% year-on-year growth and demonstrating robust market momentum with three consecutive years of annual sales growth [1] - The positive growth trend is attributed to an efficient product matrix renewal and precise market positioning, with the launch of two new models in 2025: the all-new SAIC Audi A5L Sportback and the Audi E5 Sportback [1] Group 1: Product Development - The all-new SAIC Audi A5L Sportback is the world's first fuel vehicle equipped with Huawei's Qian Kun technology, showcasing a new exploration in intelligent luxury fuel vehicles [1] - The Audi E5 Sportback combines German luxury genes with Chinese smart technology, providing new product options for users seeking high-quality electric mobility [1] Group 2: Brand Experience and User Engagement - SAIC Audi focuses on brand experience innovation and deepening emotional connections with users through nationwide roadshows and urban pop-up stores, creating immersive experience venues for consumers to closely perceive product performance and brand value [3] - The company launched the "SAIC Audi Driving Enjoyment Club," offering exclusive experiences that blend driving pleasure with brand spirit for driving enthusiasts [3] Group 3: Service and Channel Development - Adhering to a user-centric philosophy, SAIC Audi upgraded its network structure from urban stores to fully functional user centers, with over 200 locations covering more than 100 cities [3] - Showrooms have achieved a seamless integration of brand display, product experience, and sales services, providing customers with convenient and high-quality car purchasing and service experiences [3] - The brand's app has undergone a comprehensive upgrade, offering users a highly personalized full-cycle experience journey [3] Group 4: Future Growth Plans - SAIC Audi is entering a new growth cycle in 2026, with the Audi E7X set to make its global debut at the 2026 Beijing International Auto Show, further showcasing the brand's forward-looking layout in the luxury pure electric SUV market [4]