Xin Lang Cai Jing·2026-01-07 09:05Core Viewpoint - The automotive industry is experiencing homogenization, reflected in both products and naming conventions. Great Wall Motors has taken a unique approach by allowing the public to name its new platform, resulting in the name "Guiyuan," which signifies a return to user-centric values and a commitment to technological innovation and strategic ambition [1][3]. Naming Origin: From User Co-Creation to the Essence of "Guiyuan" - The naming process involved over 96,000 participants and more than 110,000 votes, emphasizing user engagement and co-creation, aligning with Great Wall's long-term, user-centered development philosophy [3][6]. - The name "Guiyuan" encapsulates the essence of returning to the fundamentals of automotive design and technology, focusing on genuine user needs and the core logic of industry development [3][4]. Technical Foundation: User-Centric Implementation of the Guiyuan Platform - The Guiyuan platform is designed for the next 10-20 years, emphasizing versatility with capabilities for multiple powertrains and vehicle types, catering to diverse user needs [6][10]. - The platform's compatibility with various energy forms, including gasoline, hybrid, electric, and hydrogen, reflects a strategic approach to global market demands [7][11]. Global Strategy: Guiyuan as a Vehicle for China's Automotive Expansion - Great Wall Motors aims to expand globally, recognizing that understanding local user needs and adapting to diverse market conditions is crucial for success [11][12]. - The Guiyuan platform's ability to adapt to different powertrain requirements enhances efficiency and cost-effectiveness in international markets, addressing the challenges posed by varying energy structures and infrastructure [11][12]. Conclusion - The Guiyuan platform represents Great Wall Motors' commitment to innovation and user-centric design, supported by a robust technical foundation and a strategic vision for global expansion. This approach aims to transform the Chinese automotive industry from mere scale expansion to value enhancement [12][13].