宜家：将关闭7家中国门店

Core Viewpoint - IKEA China is restructuring its store layout by closing seven physical locations starting February 2, 2026, while continuing to enhance its online presence and customer experience [1]. Group 1: Store Closures and Strategy - IKEA China will cease operations at seven stores, including locations in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin [1]. - The decision is part of IKEA's transformation process in China, aiming to build a more resilient foundation for future business growth [1]. - The company will shift from large-scale expansion to focused development, with plans to open over ten smaller stores in key markets like Beijing and Shenzhen within the next two years [1]. Group 2: Online and Customer Experience - Customers in affected cities can still access IKEA products and services through other stores, the IKEA website, app, and major e-commerce platforms [1]. - IKEA China aims to enhance the shopping experience and work environment by investing in existing stores and strengthening its online presence [1]. - In the fiscal year 2025, IKEA's total online visitor count reached 477 million, a 4.7% increase from the previous year, with online sales growing by 2% [2]. Group 3: Market Position and Growth - China is identified as one of IKEA's most important strategic markets, driven by its large market size, strong consumer potential, and favorable business environment [2]. - Since entering China in the 1960s, IKEA has developed a complete value chain, including product development, procurement, production, logistics, and digital innovation [2]. - Currently, IKEA operates 41 physical customer touchpoints and two flagship e-commerce stores in China, reaching over 1 billion consumers [2].