东百集团：2026年跨年档客流同比增四成

Core Insights - Dongbai Group reported significant growth in key operational metrics during the New Year holiday period, with a total customer flow of 3.95 million, a year-on-year increase of 40%, and sales reaching 210 million yuan [1] - The company successfully attracted 11,000 new members during the holiday, with member sales amounting to 89 million yuan, reflecting a year-on-year growth of 9.04% [1] - The Fuzhou Dongbai Center and the Lanzhou Center demonstrated strong performance, with the Fuzhou center achieving a record customer flow of 830,600, a 65% increase year-on-year [1] Group Performance - The Lanzhou Center's New Year event, "Dream Light Year," effectively converted online traffic to offline sales, generating 72.3 million yuan in sales, a 25.5% increase [2] - The customer flow at the Lanzhou Center on New Year's Day reached 230,000, a 32% increase year-on-year [2] - The Fuzhou Liqiao Ancient Street project attracted 235,900 visitors on New Year's Day, marking a record since its opening [2] Innovative Strategies - The company utilized digital and cultural content, such as AI animated short dramas and themed markets, to create regional consumption hotspots [2] - The Fuan Dongbai City tapped into the "lower-tier market" potential, achieving a 24.7% year-on-year sales increase during the New Year period [2] - Dongbai Yuanhong City and Dongbai City Yongjia Tiandi leveraged fan community operations and immersive social scenes to achieve dual growth in customer flow and sales, with Yongjia Tiandi's sales increasing by 26.9% [3] Future Outlook - Dongbai Group aims to maintain professional and high-quality market output, continuously optimizing asset efficiency to enhance consumer shopping experiences and support sustainable performance growth for merchants [3]