“会员降权”、数字人直播…… 平台经济新规有说法

Core Viewpoint - The recent regulations issued by the State Administration for Market Regulation and the National Internet Information Office aim to enhance the governance and accountability of online trading platforms and live e-commerce, addressing key issues such as platform responsibilities and consumer rights protection [1][2][3] Group 1: Online Trading Platform Regulations - The "Regulations on the Supervision and Management of Online Trading Platform Rules" focuses on four aspects to strengthen the accountability of platform enterprises: enhancing transparency, improving fairness, safeguarding stakeholder rights, and establishing a supervision mechanism for platform rules [1] - The regulations explicitly prohibit platforms from imposing unreasonable restrictions on operators, charging unreasonable fees, and diminishing member rights, thereby ensuring the autonomy of merchants and protecting consumer rights [1] Group 2: Live E-commerce Regulations - The "Live E-commerce Supervision Management Measures" aims to create a clear responsibility framework and a multi-faceted governance system for live e-commerce, clarifying the legal responsibilities of various stakeholders including platform operators and marketing personnel [2] - The regulations introduce innovative regulatory tools to strengthen traffic management, requiring platforms to take action against violators, such as warning, limiting functions, or even banning accounts [2] - The measures also address technological advancements by regulating AI-generated content in live broadcasts, ensuring that such content is properly identified and does not facilitate the spread of false information [2] Group 3: Integration and Coordination - The new regulations consolidate existing laws related to platform responsibilities and aim to enhance the legal framework governing online transactions, ensuring better compliance and accountability from platforms [3] - The regulations emphasize the need for coordination between market regulation and internet information departments, establishing mechanisms for information sharing and collaborative governance [2][3]