不得大数据“杀熟”、损害会员权益 两部门联合发布《网络交易平台规则监督管理办法》
Zhong Guo Jing Ji Wang·2026-01-07 10:03

Core Viewpoint - The newly released "Regulations on the Supervision and Management of Rules for Online Trading Platforms" aims to standardize the formulation, modification, and execution of platform rules, ensuring the protection of the legitimate rights and interests of all parties involved in online transactions [1][2]. Group 1: Responsibilities of Platforms - The regulations clarify the responsibilities and obligations of platforms in the process of formulating, modifying, and executing platform rules, including requirements for information disclosure, public consultation, transitional period settings, and complaint channels [1]. - Platforms are mandated to establish mechanisms for communication and negotiation on significant rule changes and for resolving transaction disputes within the platform [1]. Group 2: Specific Requirements for Information and Consumer Protection - The regulations detail specific requirements for platforms regarding information, network, and data security, as well as the protection of the legitimate rights of operators and consumers [2]. - Platforms must include clear information security clauses in their rules, specify norms for handling personal information, and fulfill obligations for protecting minors online [2]. - The regulations prohibit platforms from imposing unreasonable restrictions on operators' business activities, charging unreasonable fees or penalties, and from actions that harm consumer rights, such as data-driven price discrimination [2]. Group 3: Enforcement and Regulatory Mechanisms - The regulations emphasize the need for enhanced collaboration between market regulation and cybersecurity departments, establishing mechanisms for information sharing and joint assessments [2]. - Authorities are empowered to interview platform executives regarding compliance and to mandate corrective actions [2]. - The regulations encourage platforms to publish compliance reports and to conduct self-assessments or engage third parties for compliance evaluations [2].