新华时评｜冰雪“长红”，文旅“常青”

Core Insights - The article highlights the successful transformation of Harbin's economy through the development of its ice and snow industry, which has become a significant driver for tourism and cultural activities in the city [1][2]. Group 1: Ice and Snow Economy - Harbin's ice and snow festival, with over 40 years of history, has become a major attraction, leading to increased tourism and economic activity in the region [1]. - The ice and snow economy has evolved beyond traditional tourism, encompassing a trillion-yuan market that includes culture, technology, sports, and equipment [2]. Group 2: Market Demand and Visitor Experience - Tourists are shifting from quick visits to seeking deeper experiences, such as skiing vacations and cultural interactions, resulting in longer stays and higher expectations for emotional and spiritual fulfillment [2]. - The city is focusing on enhancing visitor experiences by addressing feedback and improving service quality, which is essential for retaining first-time visitors as repeat customers [2]. Group 3: Governance and Innovation - Continuous upgrades in governance and service quality are crucial for sustaining the ice and snow economy, with a focus on both soft and hard infrastructure improvements [2]. - The ability to adapt to changing demands and innovate in product offerings is vital for the city's success in the competitive tourism landscape [2].