Core Viewpoint - The new regulations introduced by the State Administration for Market Regulation and the National Internet Information Office aim to enhance the supervision of online trading platforms and live e-commerce, focusing on platform responsibilities and consumer rights protection. Group 1: New Regulatory Measures - The "Live E-commerce Supervision Measures" include traffic control and the regulation of AI-generated content, such as digital human anchors, to prevent the misuse of new technologies for spreading false information [2] - The measures require live e-commerce platforms to take actions against violations by operators, including warnings, limiting functions, and account closures [2] Group 2: Specific Prohibitions - The "Network Trading Platform Rules Supervision Measures" detail prohibitions against practices like "only refunds," "forced choices," and "big data discrimination," ensuring fair treatment of platform operators and consumers [3] - The regulations specify that platforms cannot impose unreasonable restrictions or fees on operators, thereby safeguarding their autonomy and consumer rights [3] Group 3: Transparency and Accountability - The new regulations emphasize the need for platforms to maintain transparency in their rules, ensuring that they are clear and accessible to both operators and consumers [4] - Platforms are required to inform users about any changes in membership rules and provide clear reasons and channels for appeals when negative actions are taken against them [5]
新华解码|事关平台规则和直播电商监管 两部新规提出哪些新举措？
Xin Hua She·2026-01-07 10:32