新华解码丨事关平台规则和直播电商监管 两部新规提出哪些新举措？

Core Viewpoint - The new regulations introduced by the State Administration for Market Regulation and the National Internet Information Office aim to enhance the supervision of online trading platforms and live e-commerce, focusing on platform responsibilities and consumer rights protection. Group 1: New Regulatory Measures - The "Live E-commerce Supervision Measures" include traffic control and the regulation of AI-generated content, such as digital human anchors, to prevent the misuse of new technologies for spreading false information [2] - The regulations require live e-commerce platforms to take immediate action against violations by operators and marketers, including warnings, limiting functions, and account closures [2] Group 2: Specific Prohibitions - The "Online Trading Platform Rules Supervision Measures" explicitly prohibit unreasonable restrictions on operators, such as "only refunds," "penalties," and "member downgrades," ensuring fair operational conditions for merchants [3] - The measures further detail specific illegal practices, including "forced exclusivity," unreasonable fees, and "big data discrimination" against consumers [3] Group 3: Transparency and Accountability - The regulations emphasize the importance of transparency in platform rules, requiring platforms to clearly publicize their rules and provide accessible information regarding fees and dispute resolution [4] - Platforms must inform operators and consumers of any negative management measures taken, including the rationale and basis for such actions, and provide channels for appeals [5] - The "Live E-commerce Supervision Measures" outline the responsibilities of live e-commerce platform operators in areas such as qualification verification, information reporting, and consumer rights protection [5]